How my Hug A Bub Saved Many Days ... and Nights

Author Name: Heidi Holvoet, PhD

Note: I receive ZERO commission on Hug-a-Bub sales, this review is simply to share my very personal experience - Heidi

My top reason for loving my Hug A Bub wrap sling so much?

Hug A Bub Wrap Carrier

Of course baby wearing from newborn means no-fuss sleep, close contact and hands free soothing as all baby carrier reviews say. But importantly ...

... my Hug A Bub also let me carry my baby for hours without any pain or strain in my poor back and shoulders. And in my case, that means a lot.

And it's not just my back: the Hug A Bub also keeps my baby in a safe position .

I learned that the wide stretchy cloth and the wrapping technique support her correctly and don't compress her spine (the typical problem of many baby carriers).

It's safe to carry your newborn baby from day 1 (!) - even a premature baby. And it's strong enough so I could still comfmortably carry my daughter when she was well into terrible twos .

So it's safe and comfy for both me and my baby, what more could I ask for?

How Do I Look? and How Do I Wrap? ...

Well, I did wonder about two more things at first: how will I look with a long piece of cloth around me? and: how on earth will I wrap that whole thing around me?

Looking good was easy: there's a lot of different color combinations, some soft, some bright, but always stylish. And I think it's important to have that choice: this is a piece of cloth that will quickly become part of your outfit, so it might as well fit nicely with it.

My main concern, after reading many baby carrier reviews: how to wrap this loooong piece of cloth into a safe place for my baby?

Well yes, it took me 1 hilarious (!) session in front of the mirror but then I was fine.

A few more practice moments and I was soon able to tie my Hug A Bub very quickly - quite important in emergency situations when my daughter needed instant soothing ... ;)

I'm not that handy really, but the clear and simple instruction videos make it very doable, even for me.

A Lifesaver

Grey Hug a Bub

Wrapping up, my Hug A Bub is still my favorite baby accessory ever. And it saved so many days not just by helping me to soothe my baby girl quickly and easily.

But it also worked so well to:

  • get her into a reasonable nap schedule
  • and to get through phases of baby separation anxiety
  • and to get things done around the house even if she needed my attention
  • and to go out for lovely walks without stroller-struggle, hands free
  • and to go shopping, hopping on-and-off metros and buses (SO much more relaxed than when trying to do that with the stroller !!!)

Visit to shop for your own gorgeous Hug a Bub wrap carrier aka lifesaver. Just for clarity: I am not an affilitate for this company and I do not get any commission on sales. This review is purely to share my personal experience.

Article Author: Heidi Holvoet, PhD - Founder, senior sleep consultant

Heidi Holvoet, PhD

Heidi Holvoet, PhD, is the founder of the Baby Sleep Advice website and movement, an award-winning author, baby & toddler sleep consultant with 15+ years experience as well as a certified lactation counselor.

Over the years, Heidi has received several awards inluding a Mom's Choice Award (MCA) and National Parenting Awards (NAPPA) for her Baby Sleep Advice website, programs and books. Also, Baby Sleep Advice was awarded "Most Trusted Infant's Sleep Solutions Company 2023" in the Benelux Enterprise Awards 2023.

Heidi continually conducts personal research and participates in continued education and in that way stays up to date with current scientific and pyschosocial infant care.

Association of Professional Sleep Consultants

She is also a member of the Association of Professional Sleep Consultants of which she was one of the earliest contributors. She obtained her PhD degree in physics at the University of Ghent in Belgium.

Heidi is passionate about helping babies and their parents sleep more and better, with her trademark approach that has been proven and praised time and again by parents worldwide to be effective and truly no-tears. Respect for you as a parent and your baby, is at the heart of Heidi's warm and kind support. Her approach always keeps in mind a baby's needs and abilities at any given age, is based on pediatric science and the most up to date knowledge in infant care and sleep science.

As well as the award-winning baby sleep programs, Heidi offers popular 1:1 consults and easy-access 30-minute SOS Sleep sessions.